In light of the first code of ethics, this principle is in essence self-explanatory. Any individual can know what it denotes by virtue of their right demeanor towards others. Pharmacists literally have to know it, as in know it by heart so as to translate it into moral action, which is what matters most of all in their relationship with their patients.
For this principle to be entirely effective, the pharmacist must act in accordance to the values of respect, trust and confidence. For instance, if a patient walks into a pharmacy asking for some anti retroviral medication to suppress his or her H.I.V (AIDS) disease effects, the pharmacist should ask for information about the patient’s condition and history. It is of vital importance that the pharmacist asks for information, concerning the history of the patient’s ailment for the sake of tending to him or her in the most accurate way. The information about the patient or about his care in this case should not be shared with those who do not have the mandate or authority to receive information. Relatively, the above mentioned scenario appeals to a rather more conscientious approach than a prudent and proper approach on the part of pharmacists.
All pharmacists should embrace the aims of their vocation, which can be and recapitulated as discharging their duties free of harm in whatever and whichever the circumstances. If this ethical principle applied in the practice of pharmacy, everything else ordinarily follows, for it is attached on a principle which morally upright works and deeds are required in the social order. This obligation is regarded as the foundation of social morality, and such sense of duty is also pertinent to pharmacists who grant care to patients in their own turf.