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Mass communication is a term that refers to the organization of symbolic merchandise transmission of information to reach the appropriate targeted fraction of the population.1. Characteristics of mass communicationMass communication entails both Technical and institutional production and distribution methods which are ultimately practiced throughout the media fraternity from print to internet with appropriateness to commercial utilization (McQuail , 2009).The involvement of symbolic form commoditization being that the material production relies on the ability to produce and sell large quantities of work for example; the radio stations depends on the sales from advertisement and other communication materials likewise to print media like the newspaper that relies on the communication through the sale of spaces in the news paper (Murray , 2003). However, the other characteristic of mass media is the distinctive context that separates the information production and reception. This indicates the different structures and procedures involved in the production of information and the intended impact on the recipient (Thornton , 2000). The other character is determined by the population that the specific media targets. This depends on the technology and the living standards of the targeted group, for instant, you do not expect everybody to be able to purchase a specific newspaper, some newspapers targets the youths, lifestyle e.t.c. The distribution of information, it involves the relationship for example one- to- many, this form of communication involves the mass production with target to a large audience.2. What are the administrative and critical traditions in media research?Through linking the pragmatic and media study, mass communication linked to human health research study varies on the practical effects in regard to human health (Thornton , 2000). For instance, the knowledge application can act as an advertisement booster for products that reacts with the human health likewise to those that enhance the well being of or boosts system (Murray , 2003). However, research may help to legitimize or magnify the impacts of message. Ultimately, the form taken by the media education in representing the health related concerns. This aspect of communication is important in research, more specifically in the critical concern on the effects of research application with ability to enhance the mediated messaging effects on human health (McQuail , 2009).3. What are the differences between encoding and decoding of meaning?
Communication is aimed at passing clear information from one point to the other without any ambiguity or distortion, however, information can be passed through verbal, written and/ or non verbal for example use of brails and sign language. In order to achieve the target both the sender and the receiver must actively be involved in this process. Within the communication process, improper communication channel may lead to misinterpretation of the intended information that if not detected would cause tremendous waste of money, efforts, confusion (Thornton , 2000).The barriers to effective communication can pop up at any or every communication stage which consists of the message sender, message, communication channel, message receiver, feedback and context.Before the information is conveyed, the sender determines the content of information to be conveyed with confidence on the usefulness and accuracy.Message - is the content of information that you intend to communicate (Thornton , 2000).Encoding- at this process the information to be communicated should be transformed into the form that is well understood by the receiver which can be successfully achieved depending on the ability of the sender to formulate the information in a simple relevant and clear format that suits the receiver. However, they can only be determined but the sender for instance, the language that the receiver understands best can only be defined by the sender (the sender should know the audience) (Thornton & Murray , 2003).Channel - This is the process through which the information reaches the targeted reliever. For example, in written communication it includes letters, reports, e-mails and memos while in verbal communication the cannel includes; video and teleconferences, face to face meetings. Within the different channels there are strengths and weaknesses the ineffectiveness of provision of very long lists through a phone call would be ineffective likewise to use of email for criticism, this is because the in critics, without direct communication it hearts to respond to criticism (McQuail , 2009).4. What are two key debates in theories of globalization?
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Mass Communication Term . Custom Mass Communication Term Essay Writing Service || Mass Communication Term Essay samples, help
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