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General Electric

General Electric Company (GE) is an American international conglomerate. In 1892, General Electric Company was founded as a result of an amalgamation of Edison General Electric Company and Thomson-Houston Electric Company. It is a diverse company that deals with technology, media and monetary services. General Electric is among the most eminent technology and Services Corporation in the globe. It stands third amid the world's biggest firms regarding market capitalization. The foundations of the business trace back to the year 1876, when Thomas Edison initiated a lab in New Jersey that generated the well-known luminous electric light. In 1892, the company produced a joint venture with its rival Thomson-Houston Electric Co., and hence resulting in the development of the General Electric Company witnessed presently.

SWOT Analysis of GE


  • GE is decidedly varied and prolific in Power Infrastructure, principal, investment, NBCU, equipment infrastructure and Consumer & Industrial.
  • General Electric is the second prevalent corporation in the globe, founded on a system that evaluate the earnings, assets, whole sales and market assessment of various transnational companies.
  • GE added a guesthouse in Niskayuna, so visiting GE personnel and customers have the chance to stay for the night.
  • General electric company comprises an extended record of acquisition across the globe, which led to powerful world attendance.
  • $11Bn acquisition programs in energy and transmission.
  • It embraces the 4th most recognizable trade name in the world, holding a value of roughly $48Bn.
  • The business features preeminent financial status. The company’s yearly revenue is about $11Bn.
  • General electric includes an extremely potent R&D, attributable to serious ventures within the research and development sector.
  • General Electric overseas transactions are in constant surge. For instance, United States oversees sales surged to $18Bn.
  • The company possesses a firm industrialized presentation, despite the current economic and financial dilemmas.
  • It involves a flexible culture and management system in terms of structures, technology, populace and conducts.
  • General electric has enhanced the good organization of the supply chain and reduced fixed cost.
  • General Electric Co. encompasses inventive expertise and services. It has broadened innovation in its prolific portfolio. 
  • It boasts innovative and skillful workers who comprise the aptitude to produce a low-cost status.


  • General Electric reduced employment by 10%, increased equity and decreased dividend during the previous 2 years.
  • Technology infrastructure cut down.
  • Vice-Chairman, John Rice’s relocation poses some ominous repercussions on the strategic and competitive strategy of GE.
  • In the year 2009, General Electric was penalized with $50M for infringing accounting regulations in two distinct issues, thus misleading shareholders into believing that GE would fulfill earnings anticipations.
  • GE’s industrial department is poorly executing.
  • General Electric has encountered illegal conduct regarding its argument related procedures.
  • General Electric is not operating up to mark in Asia and the further large markets across the globe (LEUNG, 2011).


  • Fast-emergent markets in Australia, China, Brazil and India.
  • GE has ventured almost by 7% in R&D in 2010, hence granting the opening to widen product selections.
  • By 2015, there will be $10 trillion spending in infrastructure by 2015, with a chief fraction in rising markets.
  • GE is entrusting more freedom and accountability to local directors, and thus generating deeper affiliations with customers.
  • Launching novel products at various prices, such as inexpensive healthcare goods, planned in India and China.
  • Expansion of infrastructure.
  • Development in aviation sector.
  • Boosting international examination.
  • Provide bigger opportunities.
  • A tremendous opportunity in low-cost healthcare.  


  • Resurgent rivals threaten the regions where GE has been regularly prevalent (Pratt & Whitney, Siemens, and Philips).
  • Asset prices in major sectors have plunged. Stakeholders lost confidence in the worth of admiring markets and their authority to produce opportunities and affluence.
  • This industry underwent one of the most terrible global economic recessions in history.
  • The turnover of S&P “industrial” companies slumped by16% in 2009 where demand has massively dropped off.
  • Admission to fiscal markets subsequent to the economic delay, particularly in America.
  • Augmenting unsteadiness in the worldwide market has led to mounting universal threat.
  • Increasing product prices and price increases throughout the world.    

As a conglomerate company, General Electric is required to cope with political systems of distinct countries. Despite several of nations providing positive atmosphere for business endurance and development, others generate intricate environments. In addition, tax systems and laws also vary from one country to the other and so does the intensity of government interference in industry movement. For instance, in United States, the Internal Revenue Authority obliges firms to put forward tax proceeds yearly on the 15th of April. Government involvement is negligible, and the working conditions are greatly encouraging. Political constancy is also deemed to be rational in order for the business endurance to be vastly feasible. These conditions might not be relevant in further nations such as China and Singapore, where there is a massive and intensive government power over businesses (Vitkien%u0117, 2009).


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Vacillations in interest and exchange rates, in addition to money worth, significantly influence activities and procedures in General Electric. Issues such as devaluation and price rises, beside government expenditure in various countries in which General Electric has invested, frequently control business output and effectiveness. The economic implications resulting from the recent economic calamity are being witnessed worldwide. General Electric has shown reduced sales, generally as a result of poorer loan rates by banks. Other than that, further input prices have surged noticeably.


Values, culture, religion, and social arrangements, regularly decide how a firm ought to adapt and endeavor in a certain country or atmosphere. Within the various nations in which General Electric has invested, it is encountered by diverse socio-cultural challenges that drastically affect its corporate society. The culture in a certain state, decides the running hours, employment regulations, methods for selecting and recruiting executives, and moreover the nature of products to be created. Parallel to further international companies, General Electric is required to largely and deeply compete with such matters, and cope successfully with them.

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Technology in our contemporary world is in constant progress and massive rate. Inventive goods are constantly launched, under the usage of further sophisticated technology day after day. Traditional machinery is consequently turning out to be obsolete under extremely soaring rates across the entire economy divisions. In purpose of surpassing rivals, countless firms have resorted to innovation, research and expansion, the thing that has introduced and generated enhanced scopes of technology. The level and pace of technology progression, internationally differs in accordance to every nation where General Electric has ventured in. Amongst the regions with the uppermost rate of technology progression, are United States and Japan, bearing in mind that GE has strongly invested in those two nations. At length, technology infrastructure in GE has been cut by 37.9% in 2010.

Porter’s 5 Forces Analysis of GE

Threat of New Entrants

According to CEO Jeffrey Immelt, resurgent rivals threaten the regions where GE has been regularly prevalent (Pratt & Whitney, Siemens, and Philips). Firms such as Sinovel and Goldwind of China have by now generated a noteworthy influence, cutting prices and grasping market share. In the average period, forecasters at Credit Suisse projected that Chinese firms will represent an n average to serious threat to GE, onto nine of its 18 key manufacture sites.

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Power of Suppliers

Since GE is maintains a vast and powerful status worldwide, it has to preserve a strong relation with its suppliers in order to avoid the probable threats that may arise if suppliers decided to increase costs of products, or even establish relations with other markets that are competitive to GE. Suppliers if powerful can exert pressure and affect the production conditions of an industry.

Power of Customers

General Electric has been wisely coping with its expansion and acquisition operations recently, thus generating a positive feedback and huge turnover on its continuity and market strength. Customers, and especially highly spending clients, should always feel comfortable when dealing with a company, in order to keep faith and confidence in that particular company. Threats emerge when customers decide to shift from one company to another due to reduced costs, in addition to effective and efficient further companies that also produce good quality under lower costs (RENKO, SUSTIC, & BUTIGAN, 2011).

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Threat of Substitute Products

High and over the margin prices, urge customers to switch into other alternatives, thus hugely affecting the company’s assets, revenues, and long-term status. General Electric is, and must continue upholding its depreciation and value of quality, hence creating a difficulty in substitution, and remaining attractive and efficient to buyers. GE is known for its standard products that have stood-out all over the years (Rice, 2010).

The Power of Competitive Rivalry

According to John Rice, one of GE’s Deputy Chairmen, stated that they are so confident about the future, because the company features an outstanding deal of innovation all over its sectors and divisions, all through the very details of the business. This is the spirit that characterizes General Electric Company, thus providing it a grand sustainable competitive advantage over any contender. Other key features at GE are (Grundy, 2006).



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