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The end of the 20th century and the beginning of the 21st century witnessed tremendous changes or rather shifts in the society. This is especially so in regard to beauty. Whereas beauty has been an issue of concern in the society, especially among women, the end of the 20th and the beginning of the 21st century witnessed serious changes that have occurred in this area, with an introduction of beauty products that were tailor made or rather manufactured to cater for male beauty needs (Emerson, 2004). In line with this, it is important for one to understand that a lot of these beauty products are manufactured with the aim of preserving the nature of human skin. With this in mind, selling of personalised skin and personal care products was seen as one of the greatest business opportunity in the 21st century as it was argued that the demand for beauty products among both men and women was bound to grow as time went by.Consequently, a feasibility study and analysis was carried out on the viability of a hypothetical in-shop scanning and delivery of personalised skin and personal care products. This feasibility report examined the products and services that were to be offered, the technological investments that were needed for this business to be able to pick up. Similarly, this study examined the market environment in the present and the possibility of it growing in future, the existing market competition among dealers of these products and the beauty industry as a whole. In addition, an analysis of the business models to be employed and critical risk factors that one was likely to face was done, while also considering the legislative issues that were involved. Finally, the feasibility study gave recommendation on the important aspects to be considered before one considered in venturing into this type of business in the market. These recommendations also considered the areas of research that needed further analysis.Personalised skin and personal care products have a long history in the lives of human beings. To begin with, these products can be defined as products that are geared towards maintaining the health status of a person especially in regard to cosmetics and skin care. According to Rosen (2005), beauty or rather cosmetic products have existed in the lives of human beings for many centuries with the technology for making or rather manufacturing these products being one of the oldest technologies in the history of human beings (p.128). In other words, the existing technology for manufacturing beauty products is based on ancient technology that was used by people of the past. In this regard, whereas the end of the 20th century and the beginning of the 21st century has witnessed an increase in the demand for beauty products, they remain as some of the oldest goods that were ever manufactured in the society.On the other hand, it is important to note that these products were mostly used by women in the past. However, recent studies reveals that there is an increasing male interest in these items as men too have realised the need to stay beautiful or rather handsome by maintaining the status of their skins or in some cases modifying their existing skins texture and colour in order to attain or rather acquire a certain status in the society. However, it is important to note that whereas there has been a growing interest in beauty or rather personalised skin and personal care products by men, their requirements vary distinctively from that of women. As a result, the products that are manufactured are divided into two segments; those for men and those that are solely for women. Nevertheless, it is important to recognise that men used these products in the past to disguise their faces during the time of battle or war and in some cases to differentiate one clan from another (Rosen, 2005, p.438). However, the current trends in men's interest in these products vary from these past ones in terms of purpose. The current interest in these products results from the fact that men too want to keep themselves handsome in order to be presentable in the society.
As it was mentioned earlier, personalised skin and personal care product technology is one of the oldest technologies in cosmetics and skin care among human beings. However, it is important to note that the recent technology in these products has focused more on using synthetic materials that are found in petroleum products to manufacture beauty products. In line with this, whereas the products that are manufactured in the modern society have a high ability to bring the necessary changes on the skins and personal hygiene of people who use them, they have also been cited as the major causers of major diseases and ailments such as skin cancers and other personal hygiene diseases. According to Chhetri & Islam (2008), the inability of modern civilization to create sustainable technology remains as a health challenges to the modern society (p.183).Whereas this is a serious challenge to the cosmetics world, there are various options that have been presented to deal with these challenges. In the 1980s and 1990s, the society that was approaching its peak in terms of civilization focussed on technological advances that have only turned out to be harmful in the society, especially on human health. However, the end of the 20th century and the beginning of the 21st century saw a turn around in the manufacturing arena of personalised skin and personal care products with a more focus on products that were produced or rather manufactured from natural raw materials. In reference to Chhetri & Islam (2008), there are a lot of bio products that have been presented in the market in the recent times as an alternative to synthetic products that are more harmful to the society rather than providing the much needed help of preserving beauty and personal hygiene.Therefore, in consistent with these arguments, there is a need to focus on technological processes that are geared towards preserving the health status of human beings while at the same time achieving the purpose of ensuring that products that are manufactured using this form of technology are able to achieve their intended purpose. In line with this, it is important to shift the focus from synthetic products to bio or rather natural products that have no negative effects on their users.The market environment for personalised skin and personal care products is also an issue of concern. Whereas there are a growing number of people who require these products in different regions across the globe, there are a number of issues that need to be considered if viable business deliveries are to be achieved. In line with this, it is important to first note that most of the personalised skin and personal care are delicate and poor handling can easily lead to a compromise of their standards. In this connection, there is need for special care that needs to be accorded to these products (Estrin & Akerson, 2000).
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