Sales: Sales: Support: Support:
Academic writing services  
Custom written essay Book report Research paper Dissertation Resume and CV Editing and proofreading  
main menu
By ordering custom paper you get
  • 24/7 Support
  • Over 100 professional US Writers
  • 300 words per page
  • Flexible discount system
  • FREE revision (within 2 days)
  • Anti-Plagiarism Software Check
we accept
sample essays
Accounting Essays
Admission Essays
Analysis Essays
Art Essays
Biography Essays
Biology Essays
Book Review Essays
Business Essays
Case Studies Essays
Cause and Effect Essays
Character Analysis Essays
Communication Essays
Communication and Media Essays
Compute Technologies Essays
Consideration Essays
Controversial Essays
Description Essays
Economics Essays
Education Essays
Evaluation Essays
Explanation Essays
History Essays
Job Essays
Law Essays
Management Essays
Medicine Essays
Music Essays
Personal Essays
Personal Experience Essays
Persuasive Essays
Persuasive Speech Essays
Philosophy Essays
Political science Essays
Politics Essays
Proposal Essays
Psychology Essays
Reflective Essays
Religion Essays
Research Essays
Response Essays
School Essays
Science Essays
Sociology Essays
Technology Essays
World Literature Essays
Media Strategy essay
← Environmental Ethical IssueJewish Tradition →

Media Strategy. Custom Media Strategy Essay Writing Service || Media Strategy Essay samples, help


Media planning and media strategy are the widely used terms in the marketing and ad promotional scenario. Media strategy, which comes under media planning, is a carefully structured plan designed to analyse and select suitable media to spread the ad message or promotional campaign across the globe. We have been noticing for years that an ad makes its presence first on TV, and then sooner it starts to appear on billboards, in newspaper and radio, so on. It is the result of the effectively planned and structured media strategy that helps the advertisers to penetrate into the target market with their ad messages. A well-designed media strategy makes the target audience receive the ad message recurrently through media mix, and thus, they end up buying or at least getting convinced with the ad message.

Deciding a media strategy, which is a part of a comprehensive marketing strategy, is not very easy for the advertisers nowadays because of the availability of wide varieties of media and media vehicles.  Formulating a preeminent media strategy is central to achieving the overall goal of an ad campaign.

Some of the main goals of media strategy are:

  • getting the ad message through the right channel to the targeted market;
  • deciding on the reach pattern of the ad campaign;
  • calculating the frequency level required throughout the campaign.

While formulating a media strategy, the advertising team needs to ask themselves the following questions and needs to figure out and fix the answer correctly to improve the effectiveness of the ad.

A most decisive factor that affects the planning of media strategy is the budget. The budget considerations that evolve out of media planning not only affect the selection of the media mix but also the decision on reach, frequency, and continuity of the ad campaign. For example, budget needs to be allocated more for an ad campaign decided to run on TV for more days.  Therefore, in order to cut down the cost, advertisers use many techniques like showing a short burst of the ad on TV for few days and then continue the campaign in a newspaper, the cheapest medium for advertising. Hence, it is vital to plan the budget considerations prior to the actual start of the campaign.  Media strategy can be said to be effective when it delivers the ad message to the targeted audience at the lowest cost and for the least money.

As the media strategy completely depends on the budget, it is important to conduct a thorough research on the cost-effectiveness and relative cost of the various media in the media planning stage. This can be done by calculating and analysing Cost per Mile (CPM) or Cost per Point (CPP). A fixed amount of budget needs to be allocated to the research activities done before the actual campaign process. The research conducted, thus, helps the advertisers to manage effectively the ad-budget and also helps to select the most suitable media sticking in relation to the budget considerations. For example, media like TV, newspaper, national or international dailies, magazines can be efficiently utilised if the ad-budget is bigger.  Likewise, relatively cheap media like outdoors, cable-networks, pamphlets, and local newspapers can be used if the budget allocated to the ad-campaign is smaller.

Reach and Frequency

Reach and frequency should be balanced against the fixed budget. An ad-budget directly or indirectly depends on the reach and frequency of the ad campaign. Ad –budget varies considerably depending on the reach and frequency planned.  There should be a compromise between reach and frequency in order to control the budget allotted. A trade-off needs to be there between the two as most of the ad-campaigns carried out are strictly chained under the barricade of budget. Media strategy with fixed budget should define whether the ad campaign needs to be heard or seen by more people instantaneously (Reach) or less people more times (Frequency).

Think of a situation where the advertiser needs an ad campaign emphasising on reach. In such a case, budget needs to be arranged for the exposure of ad through various media like newspaper, radio, television, billboards, posters, banners, magazines, and websites so on. As a result of using different media at the same time, a large number of people get a chance to see the ad message instantaneously.

Similarly, a media strategy emphasizes on frequency. Here, budget needs to be allocated to a single medium, for example, a magazine targeted at a special audience. People who read the magazine get the ad message frequently, and thus, it acts like a gentle reminder which tells ‘we always here and we are available for you anytime’.

One of the main factors considered by the advertisers before selecting the media is calculating Gross Rating Points (GRPs). It is calculated by:

GRP = Reach  Frequency

Based on the GRP calculated, budget is formalised and media strategy is chosen.

The ad-budget needs to be scrutinised well before deciding on reach or frequency. Remember that no budget is ever enough huge to make all the advertising you like. Indeed, there are constraints. A trade-off between reach and frequency always helps advertisers to find the best way of using the ad-budget.

Media Strategy. Custom Media Strategy Essay Writing Service || Media Strategy Essay samples, help

Order Now
Order nowhesitating

Related essays

  1. Jewish Tradition
  2. Compare and Contrast Palestinian and Israeli Claims to Identity
  3. Environmental Ethical Issue
  4. Environment. Energy Sources

order now

Order now
why choose us
96% of satisfied returning customers
24/7 customer support
A wide range of services
Up-to-date sources
100% privacy guaranteed
MA/PhD writers
Custom written papers only
Free plagiarism report (on demand)
Free revision (within 2 days)
Free cover and bibliography page
Direct communication with a writer
Are your writers qualified for the custom writing?
How quick can my order be accomplished?
Is it legal to buy custom essays, term papers or book reports from your company?
Are essays offered by your company truly custom-written?
Is it safe to buy from
How secure is the payment system of your company?
Can I submit custom essays or term papers done by your company as my own?
How can I contact your company if I've got problems with my ordered paper?

Finally, I've found the real custom writing service . My grades are saying "Thank you, it's been a pleasure to work with you."

Jamal, South Africa

I can't believe you finished my essay under such a short deadline! You saved me from a disaster once again. You guys deliver exactly what you promise. I'll be back. That's for sure!

William H , Kansas, US

contact us
Toll free for US & Canada only. International callers are charged for outgoing calls.

Our phone numbers: provides custom term paper writing/rewriting services inclusive of research material for assistance purposes only. The term papers should be used with proper reference and are not meant to replace actual assignments.

Get 15% off your first custom essay order

Order now

from $12.99/PAGE