Sales: Sales: Support: Support:
Academic writing services  
Custom written essay Book report Research paper Dissertation Resume and CV Editing and proofreading  
main menu
By ordering custom paper you get
  • 24/7 Support
  • Over 100 professional US Writers
  • 300 words per page
  • Flexible discount system
  • FREE revision (within 2 days)
  • Anti-Plagiarism Software Check
we accept
sample essays
Accounting Essays
Admission Essays
Analysis Essays
Art Essays
Biography Essays
Biology Essays
Book Review Essays
Business Essays
Case Studies Essays
Cause and Effect Essays
Character Analysis Essays
Communication Essays
Communication and Media Essays
Compute Technologies Essays
Consideration Essays
Controversial Essays
Description Essays
Economics Essays
Education Essays
Evaluation Essays
Explanation Essays
History Essays
Job Essays
Law Essays
Management Essays
Medicine Essays
Music Essays
Personal Essays
Personal Experience Essays
Persuasive Essays
Persuasive Speech Essays
Philosophy Essays
Political science Essays
Politics Essays
Proposal Essays
Psychology Essays
Reflective Essays
Religion Essays
Research Essays
Response Essays
School Essays
Science Essays
Sociology Essays
Technology Essays
World Literature Essays
Case – Air Asia: Flying Low-Cost with High Hopes essay
← Behavior Intervention Case StudyThe Case Study →

Case – Air Asia: Flying Low-Cost with High Hopes. Custom Case – Air Asia: Flying Low-Cost with High Hopes Essay Writing Service || Case – Air Asia: Flying Low-Cost with High Hopes Essay samples, help

Problem/ Issue Analysis:

This case details the history and unlikely success that the aforementioned airline, Air Asia, endeavored in and experienced after Tony Fernandes acquired the then debt-ridden airline. The economic outlook, ‘Post- September 11 (2001)’, notwithstanding, his belief in the right timing in the airline’s entry into the air-transport market proved successful. The central issue in this case is how an airline could transform from a loss-making enterprise into a profit-realizing one despite the high cost of fuel, stiff competition and other expenses. Also, how could a no-frills, low-cost carrier become a huge success under the prevailing circumstances?


The stakeholders in this case include Customers – all people who travel with or entail the services of airlines; this in their day-to-day transactions, and enjoy a subsidized travelling experience. Owners – include those with stakes/ shareholding/ interests in this new form of air-travel. Tony Fernandes, being the new owner and other stakeholders, have vested interests in the realization of profit margins. Competitors – include those airlines, such as Malaysia Airlines (MAS) that operate in the normal procedure and are responsible for the separation of different services as guided by the prices paid per available value service. Government – include the International arena (Asia), the government of Malaysia, the Kuala Lumpur International Airport Authority and local municipalities. Through the aid of Connor McCarthy and with the support of the airliner’s executive team, they were able to remodel the airline into becoming the Asian pioneer operator adopting the ‘no-frills, low-fare’ model. Employees – include the executive team and other airline employees .The lack of different class services entailed a restructuring of the employees’ duties exists in the airline.

Global Airline Travel Services New Business Model versus Market Competition

The business model adopted by Air Asia after its acquisition, defied the trend at the time. Air travel was viewed as a luxurious mode of travelling because it targeted businesspersons and upper middle class customers. This was costly to the company because it performed poorly in the market. However, the company improved in its customer base and profits when it introduced a new strategy using No Frills, Low Cost strategy. This saw the implementation of ‘a free-seating strategy’ and entering into joint ventures, maintenance of a low cost strategy and sub-zero fare campaign. These facts can be seen in Appendixes 1, 2, and Exhibit 2, 3, 9 and 10, 11 and 12. The extensive utility of its multi-lingual website enabled a surge in the numbers of local vacationing travelers.


Air Asia has improved its business in terms of expansion and attracting more customers since it changed its strategy as seen in Exhibit 1. It has also improved its operating cost as shown in Exhibit 6. The change in strategy has seen the company get awards as seen in Exhibit 9. Therefore, I recommend that the company continue to use the no frills, low cost. This will see the company attract more customers that will help the company attract more profits. In addition, I would recommend that the company look into its establishment in other market regions to expand its reach from where it is currently. This will see the company make more successes and realize more potential that it may not realize in its current market occupation.

The company should also enter into joint ventures with other airlines to aid its expansion into other parts of the world.

It is my opinion that through habitual ticket promotions during busy seasons encouraged earlier booking and thus the phase, ‘Easy to Book, Easy to Pay and Easy to Fly’. This approach not only entailed the airlines’ partnership with a telephone booking centre, travel agencies and sales bureaus, but also post-office and local banks partnerships. Barely a year later, was the airline able to realize impressive profits. Booking via Short Messaging Service, increased its outreach and thus solidified its stand as a major player in the aviation arena.

Case – Air Asia: Flying Low-Cost with High Hopes. Custom Case – Air Asia: Flying Low-Cost with High Hopes Essay Writing Service || Case – Air Asia: Flying Low-Cost with High Hopes Essay samples, help

Order Now
Order nowhesitating

Related essays

  1. The Case Study
  2. Case study: The Ford Pinto
  3. Behavior Intervention Case Study
  4. Case Study Paper

order now

Order now
why choose us
96% of satisfied returning customers
24/7 customer support
A wide range of services
Up-to-date sources
100% privacy guaranteed
MA/PhD writers
Custom written papers only
Free plagiarism report
Free revision (within 2 days)
Free extras by your request
Direct communication with a writer
Are your writers qualified for the custom writing?
How quick can my order be accomplished?
Is it legal to buy custom essays, term papers or book reports from your company?
Are essays offered by your company truly custom-written?
Is it safe to buy from
How secure is the payment system of your company?
Can I submit custom essays or term papers done by your company as my own?
How can I contact your company if I've got problems with my ordered paper?

Finally, I've found the real custom writing service . My grades are saying "Thank you, it's been a pleasure to work with you."

Jamal, South Africa

I can't believe you finished my essay under such a short deadline! You saved me from a disaster once again. You guys deliver exactly what you promise. I'll be back. That's for sure!

William H , Kansas, US

contact us
Toll free for US & Canada only. International callers are charged for outgoing calls.

Our phone numbers: provides custom term paper writing/rewriting services inclusive of research material for assistance purposes only. The term papers should be used with proper reference and are not meant to replace actual assignments.

Get 15% off your first custom essay order

Order now

from $12.99/PAGE