Sales: Sales: Support: Support:
Academic writing services  
Custom written essay Book report Research paper Dissertation Resume and CV Editing and proofreading  
main menu
By ordering custom paper you get
  • 24/7 Support
  • Over 100 professional US Writers
  • 300 words per page
  • Flexible discount system
  • FREE revision (within 2 days)
  • Anti-Plagiarism Software Check
we accept
sample essays
Accounting Essays
Admission Essays
Analysis Essays
Art Essays
Biography Essays
Biology Essays
Book Review Essays
Business Essays
Case Studies Essays
Cause and Effect Essays
Character Analysis Essays
Communication Essays
Communication and Media Essays
Compute Technologies Essays
Consideration Essays
Controversial Essays
Description Essays
Economics Essays
Education Essays
Evaluation Essays
Explanation Essays
History Essays
Job Essays
Law Essays
Management Essays
Medicine Essays
Music Essays
Personal Essays
Personal Experience Essays
Persuasive Essays
Persuasive Speech Essays
Philosophy Essays
Political science Essays
Politics Essays
Proposal Essays
Psychology Essays
Reflective Essays
Religion Essays
Research Essays
Response Essays
School Essays
Science Essays
Sociology Essays
Technology Essays
World Literature Essays Target Audience essay
← Software Engineering Diagrams ReportInformation Technology → Target Audience. Custom Target Audience Essay Writing Service || Target Audience Essay samples, help

The primary market of consists of a very specific group of people who are most likely to buy from them and who are the easiest to reach. The easiest way to find the target market of is to research on the type of people who have purchased products on the website. To help identify and market to the primary target audience, it is important to look at their demographics and psychographics (Proctor & Vu, 2005). Demographics include variables like age, gender, and income. Psychographics include hobbies, lifestyles, clubs or organizations that customers belong to, where they shop, what they read or watch on television, as well as their core values (Proctor & Vu, 2005).


Demographics play a significant role in the types of online activities and products the target audience of chooses. This section examines age structure of the target audience, changing household composition, and ethnic population developments.

Children between the ages of 6 and 11 years are target audience which indirectly influences what their parents buy. They determine their parents’ choice of clothing and toys at The age group of 12 to 19 years has a tremendous earning power and considerable influence in making personal and household purchases. These target audiences have access to through social media platforms such as Facebook and Twitter. They check new fashions of jewelry, shoes, clothes, and a wide range of products found in (Shimp, 2010). The third age group is from 28 to 44. This age group represents potential buyers at because a majority of them is working and has an income of at least $30,000. The age group is technology-savvy and they are interested in exploring new fashions (Noh, 2008).

Another major target audience of is between the ages of 35 and 54. This age group includes middle-aged and mature consumers (Shimp, 2010). The age group offers a tremendous potential for because they are relatively affluent and thus represent a good general target group for fashion, luxury goods and appliances. The target audience aged from 55 to 65 spends more conservatively but has reached a level of financial comfort where they like to indulge in some luxury (Noh, 2008). For the target audience between the ages of 55 and 65, offers new lines of eco-friendly fragrances and beauty aids that are likely to create appeals for principle-motivated target audience who wants to dress up based on their environmental commitment and concerns (Lamb, Hair, & McDaniel, 2008).

Responses of the target audience regarding shopping behavior at indicate that the age group of 19-25 reported to have a high frequency of visiting the online store twice per week. The target audience aged 25-35 and 45-65 visited three times per month and purchased apparel or accessories at the online store of the preferred brand. Tops, jeans, shoes, and dresses were cited by the target audience between the ages of 25 and 35 years as the items they purchased most frequently at

Age Group (years)

Visits (%)














On the basis of gender, should target both men and women who visit the site equally frequently to buy products and obtain information about product attributes. Men comprise approximately 45% of customers while women represent 55% because they have a wider range of products to purchase from The table below shows the gender demographics of target audience.


Visits (%)






Household income plays an important role for the target audience. targets audience of varied income who will shop for various products. The table below shows approximations of the target audience based on their household income and expected visits.

House hold income ($/yr)

Visits (%)

Less then $30,000/yr











The target audience of can be classified in terms of hobbies, values, and lifestyles. Consumers’ lifestyles are composites of their individual psychological profiles including their needs, motives, perceptions, and attitudes. Lamb, Hair, and McDaniel (2008) noted that personality of the target audience reflects people’s traits, attitudes, and habits. Target audiences who purchase clothes, shoes, and jewelry believe that attire reflects their personalities.

Psychographic categorization of the target audience of includes a number of groups. The first type of audience under this category is E-bivalent Newbies which constitutes 5%. targets the audience new to the internet and less interested in buying online (Dooley, 2006). The second group includes time-sensitive materialists with 17%. targets customers interested in maximum convenience who are not bothered about product reviews or comparisons (Dooley, 2006). The third audience under this category is called Clicks and Mortar who constitute 23%. This is a category of customers who tend to shop online but buy off-line. This audience includes female home builders who have privacy and security concerns (Dooley, 2006). also targets hooked, online, and single who make up about 16%. targets this group of individuals who are more likely to be young, single males with high income. This audience has been in the internet for the longest time and it plays games, downloads software, and uses banking and investing on-line. The fifth type of audience is hunter gatherers (20%). This target audience is the married, aged 30-49 with two children. They will visit to compare prices and read analyses and product reviews. The last group is brand loyalists who constitute about 19% of total visitors (Dooley, 2006). targets the customers who go directly to the site, are satisfied with shopping at, and spend most at the online store.

Webographics captures the target audience’s profile, usually offered voluntarily by a visitor to the site. targets the audience with various user platforms such as Mac, Unix, and Windows, as well as a wide variety of browsers such as Mozilla, Safari, Internet Explorer among others (Dooley, 2006). The online store site accommodates the target audience with various types of hardware such as Smartphone, laptops, desktops, and tablets. appeals to a wide range of customers because the site offers a wide range of product graphics. The display of products at appeals to emotional motives of consumers by highlighting good usability, reliability, and dependability. The display of pets, apparels, and fashion designers on the site targets audience with rational motives. The ease of use of captures a wide range of users from novice to experts who want to get updated on new fashions daily. 

Because offers a wide range of products, design of the whole website delivers a corresponding message to its target customers (Lamb, Hair, & McDaniel, 2008). The design of website has been made in such a way that it allows the target audience to customize their shopping cart using the facilities of adding and removing items before committing payments. The product listing page design varies depending on the type of products being displayed. Target Audience. Custom Target Audience Essay Writing Service || Target Audience Essay samples, help

Order Now
Order nowhesitating

Related essays

  1. Information Technology
  2. The Impact of the 2010 IOM Report
  3. Software Engineering Diagrams Report
  4. Digital Divide Issue

order now

Order now
why choose us
96% of satisfied returning customers
24/7 customer support
A wide range of services
Up-to-date sources
100% privacy guaranteed
MA/PhD writers
Custom written papers only
Free plagiarism report (on demand)
Free revision (within 2 days)
Free cover and bibliography page
Direct communication with a writer
Are your writers qualified for the custom writing?
How quick can my order be accomplished?
Is it legal to buy custom essays, term papers or book reports from your company?
Are essays offered by your company truly custom-written?
Is it safe to buy from
How secure is the payment system of your company?
Can I submit custom essays or term papers done by your company as my own?
How can I contact your company if I've got problems with my ordered paper?

Finally, I've found the real custom writing service . My grades are saying "Thank you, it's been a pleasure to work with you."

Jamal, South Africa

I can't believe you finished my essay under such a short deadline! You saved me from a disaster once again. You guys deliver exactly what you promise. I'll be back. That's for sure!

William H , Kansas, US

contact us
Toll free for US & Canada only. International callers are charged for outgoing calls.

Our phone numbers: provides custom term paper writing/rewriting services inclusive of research material for assistance purposes only. The term papers should be used with proper reference and are not meant to replace actual assignments.

Get 15% off your first custom essay order

Order now

from $12.99/PAGE