Design brief refers, to the instructions that state what the designers should do. It states the parameters and objectives of the design project. The design brief clearly states what fall in and outside the project scope. Design brief is used to find out how successful the project has been.
Nowadays, retail is more about community, and less about consumption. Zappos should conduct in-store events. These in-store events should have food and music. This helps in achieving the Zappos’ mission of promoting the community. Through fostering community, Zappos will attract more customers in the neighboring area.
Zappos should use the merchandise as a magazine uses editorial materials. The company must ensure that the in-store merchandising display is arranged in a way that the customer is able to view all brands. The display should provide a brief depiction of the product and its price. Since, they carry such a wide range of products, they must include all categories. The categories they must display include brand ranges for men, women, youths, and children.
Zappos must ensure that customers keep coming back. They can achieve this by making each customer who comes to their store feel “this is my store”. Zappos must ensure that the products displayed are relevant to the intended customers. Zappos’ brick and mortor store have the ability to deliver an exciting, real experience. To achieve this, Zappos should occasionally have product demonstrations for new items. In-store fashion consultants can help to prepare for the demonstrations of these new items.
RPA is known for its ability to handle brand communications. RPA projects have a holistic understanding. The projects undertaken by RPA embrace the aspects of virtual and physical environment.
Callison Architecture Inc
Callison Architecture Inc. deals with both interior and exterior design.. it has undertaken projects in Nordstrom, 51 East, MixC, Yuenda 889, REI, and The Pearl. While designing for 51 East, the Callison combined Qatar’s cultural history with the Western modernity. The Callison team placed vintage and antique pieces along with the local, contemporary art. These pieces were professionally placed in a strategic manner throughout the store. This provided a regional context to 51 East fashion store. REI is located in Manhattan and is a good example of how Zappos can be able to utilize the limited space in Manhattan.
Gensler team works as architects, planners, designers, and consultants. Gensler undertakes about 3,000 projects every year. The projects conducted by Gensler team reflect their commitment to sustainability. The Gensler use design as a tool to secure competitive advantage.
FRCH Design Worldwide
FRCH Design Worldwide is able to create environments where people can eat, shop, work, play, and relax. FRCH Design Worldwide has undertaken projects where they developed architectural documents, merchandise planning, consumer insight, on-site implementation, and finished material selection. FRCH Design Worldwide team is able to develop stand-alone prototype. They can also work on a complete brand roll-out in multiple locations.
Fitch transform brand into consumer experience. Fitch has an excellent customer service. They are able to transform brand into consumer experience effectively.
Design Forum deals with inter-brand design; this company addresses retail growing complexity and integrates analytics-based brand strategy into its business model. This company also provides expert retail interior design and business brand solutions.
MCG Architecture delivers projects that attract customers and increases sales for the client. This company also ensures that the clients get significant investment returns.
Walkergroup/CNI translates brand into consumer experience.This team understands the motives that inform and help the customer to make the best choice. Walkergroup/CNI group consider the consumer in everything they do. They strive to produce a product of bold thinking, and they have the confidence to challenge convention. This is a result of their understanding of both the brand and the consumer.
Because of the limited space available in Manhattan, Zappos must be able to use the available space sparingly to ensure that they are able to display their products. They must also make sure to leave enough space for customers to move around as they shop.
Zappos is looking forward to opening up a brick and mortar store in New York City to compliment their successful online store. They should consider choosing Callison Architecture Inc. as their design firm. This is because, according to their past projects, Callison Architecture Inc. creates brands that their customers will live to remember. Their brands are able to sustain good environments, communities, and business. Callison Architecture Inc. partners with their clients for long-term business success. This company has a design culture of providing a high quality brand and professional development in the industry.
Callison Architecture Inc. use Design Excellence to bring diverse aspects of Callison professional expertise to the project they undertake. Before Callison Architecture Inc. start working on a project, they hold discussions with the company leaders. The forums created for these discussions help to ensure that the design experts share ideas and diverse design solutions. This enables the team to come up with the best design for every project.
To deliver an excellent customer shopping experience, the organization must be able to deliver different things for different people. Since a lot of customers will be in the store at the same time, Zappos must strive to strike a balance so as to be relevant to all people without compromising the needs of others. For Zappos to maintain relevance, the company must understand its customers and the degree to which they value convenience.