The real estate agents can enhance the use of the e-media to sell products and services through the pulling together of tools which helps in the implementation of a marketing system that is unique. There are strategies which aid in the web marketing by building the brand and the power of understanding the target market on the website. The perfect marketing that understands the business to increase its market share, there is needed to keep track of the business performance. Through the marketing e-media of the company’s products, they must be in the form that attracts customers to create awareness of the existence of the product and services.
This enhances the creation of clarity to the business needs that must be fulfilled to accomplish its objective. This calls for the business to focus purely on its plans of attack, which makes it a boutique of services differentiating it from competitors. Branding of the company’s products create an identity that reflects the target market as this is the foundation of marketing strategy. The company needs to create a direction and position its-self in the market that allows it to step from the ordinary to its differentiation with the competitors. This will have the effect of maximizing the message to the target market (CHENG, 2011).
The brands of the company needs to be carried across all channels of marketing as this allow the company to understand on how to promote brands across all collateral materials. The brand is brought to life through the implementation of all the component of the design and creativity that has the ability of showcasing the brand on the web effectively. The navigation of the web must be based on the objectives of the company of target market to integrate the tools that have been invested in. the design must incorporate the brands that engage to search engines (ProstepMarketing, 2012).
The interfusion of marketing strategy and the search engine needs to be strategized to in a manner that maximize traffic in the web that will build on lead generation providing a plan that accomplish the company’s goals. The development of the lead generation implements the advanced search engine that optimizes the strategy, making the site being at the top of search engines. The use of the e-media must carry with it the message that describes the actual utility that creates the customers satisfaction. The various utilities of value that the e- media marketing must capture include: Form utility which is the idea by which the product that is on offer must be available to the target customers in a form that has value. There should be no exaggeration of the product and services value as this will lead to customer distrust to the company.
The place utility refers to the idea by which the product that was made available to customer is at the preferred location as it is more worth than the product that is at the place of production.
The utility of time involves the idea that the product and services are delivered to the target market at the required time when the customer is need of the product.
The possession utility is that it involves the customer being able to access to the various varieties of products at a given place, which are from the various suppliers, and being able to choose from the variety at hand.
The priority of service is unique to the strategy of the company in order to have a long term support. This will lead to understanding the target market and the long term growth profile of the company. This can retain the services for long ensuring that the marketing system is at its peak keeping the company ahead of its competitors. There is a continuous changing of the marketing system that enable tracking of measurable outcomes, thus evolving the real estate industry.
The real estate business strategy is a choice that has meaning to certain things. The business requires to be practiced with ethics so that the position held by the company is never lost to competitors due the fragility nature of this business. It is not all the dealing in this industry that is ethical, even though they are meant to make money. Thus the strategy employed must be capable of saying no to deals that are unethical as they tend to erode the trustworthiness between the company and the customers. The strategy adopted by the business must be inline with the treads of the industry as this will enable the command of substantial and sustainable returns.