Sales: Sales: Support: Support:
Academic writing services  
Custom written essay Book report Research paper Dissertation Resume and CV Editing and proofreading  
main menu
By ordering custom paper you get
  • 24/7 Support
  • Over 100 professional US Writers
  • 300 words per page
  • Flexible discount system
  • FREE revision (within 2 days)
  • Anti-Plagiarism Software Check
we accept
sample essays
Accounting Essays
Admission Essays
Analysis Essays
Art Essays
Biography Essays
Biology Essays
Book Review Essays
Business Essays
Case Studies Essays
Cause and Effect Essays
Character Analysis Essays
Communication Essays
Communication and Media Essays
Compute Technologies Essays
Consideration Essays
Controversial Essays
Description Essays
Economics Essays
Education Essays
Evaluation Essays
Explanation Essays
History Essays
Job Essays
Law Essays
Management Essays
Medicine Essays
Music Essays
Personal Essays
Personal Experience Essays
Persuasive Essays
Persuasive Speech Essays
Philosophy Essays
Political science Essays
Politics Essays
Proposal Essays
Psychology Essays
Reflective Essays
Religion Essays
Research Essays
Response Essays
School Essays
Science Essays
Sociology Essays
Technology Essays
World Literature Essays
Procter and Gamble essay
← Strategy Plan of P&G CompanyGran Torino →

Procter and Gamble. Custom Procter and Gamble Essay Writing Service || Procter and Gamble Essay samples, help

Procter and Gamble has invested a lot in conducting market surveys in its main market segments. The objective of these researches and surveys has been to identify the unique and upcoming demands in its consumer segments. The changing trends in the market and living conditions have led to the changing demands of consumers. Thus, to ensure that the company meets and satisfies the utility of its loyal consumers, it has to conduct frequent market surveys and researches, in order to meet the current changes in the market conditions (Sandhusen, 2008).

Product Research and Management Strategy

 The company has also ventured in the field of research on identifying new products that current market segments may need. In addition, the company has also attempted to research on new market segments, different from the existing markets of the company. All this has been with an aim of improving on the market share of the company.

Market Penetration Strategy

The company is available in several countries in the world. However, the company has a strategy of raising its market share in all these countries, to become the leading market shareholder above its competitors. It does this through setting premiums on prices and increasing the sales per unit of products (Ferrell, 2010).

Advertisement Strategy

Another element of the strategic plan of Procter and Gamble to improve its market performance has been in the advertisement sector. Initially, the only persons that could visit the Procter and Gamble website were job seekers. This is because the website had nothing to do with the activities of the company, its missions and visions for clients, and information on products that the firm presents to the market. However, currently, the company has upgraded its website. A look at the website from the first glance shows the viewer some of the products that the company offers, with their respective price tags. Similarly, the company usually updates any developments in its services, including any new retail centers in the United States of America and the entire world. This has increased the accessibility of its products and services to the consumers (Paley, 2006).

Knapp’s Model

This model illustrates some of the stages in developing a healthy relation with clients in the business world.

In the initiation stage, the impression that the organization creates to its clients is a factor that is likely to affect the actions of clients in the later stages. In terms of P&G Company, one can say that the company invested all in creating a strong first impression, evident in its mission statement of offering goods and products of superior quality and high integrity.

The other stage in the model is the experimentation stage, where the company experiments new products in its market segments.

The company, then, embarks on intensifying its relation with other stakeholders in the market. For example, P&G negotiated contracts with advertisement companies to facilitate the advertisement of its products and services (Pride, 2012).


The above strategies that P&G has initiated have evidently facilitated a drastic rise in the level of sales and market share of the company. However, despite this, there are challenges that frustrate the implementation of these strategies. 

Procter and Gamble. Custom Procter and Gamble Essay Writing Service || Procter and Gamble Essay samples, help

Order Now
Order nowhesitating

Related essays

  1. Gran Torino
  2. The Nordstrom’s Success
  3. Strategy Plan of P&G Company
  4. A Global Business

order now

Order now
why choose us
96% of satisfied returning customers
24/7 customer support
A wide range of services
Up-to-date sources
100% privacy guaranteed
MA/PhD writers
Custom written papers only
Free plagiarism report
Free revision (within 2 days)
Free extras by your request
Direct communication with a writer
Are your writers qualified for the custom writing?
How quick can my order be accomplished?
Is it legal to buy custom essays, term papers or book reports from your company?
Are essays offered by your company truly custom-written?
Is it safe to buy from
How secure is the payment system of your company?
Can I submit custom essays or term papers done by your company as my own?
How can I contact your company if I've got problems with my ordered paper?

Finally, I've found the real custom writing service . My grades are saying "Thank you, it's been a pleasure to work with you."

Jamal, South Africa

I can't believe you finished my essay under such a short deadline! You saved me from a disaster once again. You guys deliver exactly what you promise. I'll be back. That's for sure!

William H , Kansas, US

contact us
Toll free for US & Canada only. International callers are charged for outgoing calls.

Our phone numbers: provides custom term paper writing/rewriting services inclusive of research material for assistance purposes only. The term papers should be used with proper reference and are not meant to replace actual assignments.

Get 15% off your first custom essay order

Order now

from $12.99/PAGE