Sales: Sales: Support: Support:
Academic writing services  
Custom written essay Book report Research paper Dissertation Resume and CV Editing and proofreading  
main menu
By ordering custom paper you get
  • 24/7 Support
  • Over 100 professional US Writers
  • 300 words per page
  • Flexible discount system
  • FREE revision (within 2 days)
  • Anti-Plagiarism Software Check
we accept
sample essays
Accounting Essays
Admission Essays
Analysis Essays
Art Essays
Biography Essays
Biology Essays
Book Review Essays
Business Essays
Case Studies Essays
Cause and Effect Essays
Character Analysis Essays
Communication Essays
Communication and Media Essays
Compute Technologies Essays
Consideration Essays
Controversial Essays
Description Essays
Economics Essays
Education Essays
Evaluation Essays
Explanation Essays
History Essays
Job Essays
Law Essays
Management Essays
Medicine Essays
Music Essays
Personal Essays
Personal Experience Essays
Persuasive Essays
Persuasive Speech Essays
Philosophy Essays
Political science Essays
Politics Essays
Proposal Essays
Psychology Essays
Reflective Essays
Religion Essays
Research Essays
Response Essays
School Essays
Science Essays
Sociology Essays
Technology Essays
World Literature Essays
Distributor of Luxury Products essay
← Implementation of Product StrategyPrimary and Secondary Data →

Distributor of Luxury Products. Custom Distributor of Luxury Products Essay Writing Service || Distributor of Luxury Products Essay samples, help

LVMH moet Hennesly-louis Vuitton in South Africa is the largest distributor of luxury products and brands internationally. The chairman of LVMH: Bernard Arnult has built the company into an empire of success in the marketing of luxury goods using several strategies evident in the case study.

The first strategy evident is the assembling of diverse brands in the market. The company supplies more than sixty brands in the market hence they are able to increase sales. For example, the sales in the year 2008 were worth $24.2 billion. Bernard has also employed localization as his strategy where he has opened several branches in different cities. He opened Sephora stores in Chicago, New York, and San Francisco. Today Sephora stores have expanded to more than one hundred stores in United States, and it also has branches in more than twelve countries in the world.

Advertising is yet another marketing strategy that the LVMH Company has utilized. In 2008, the company management employed a branding campaign that would appear on satellite, and cable television, it was also to be shown in cinemas. The corporate advertisement ran for one and a half minutes in the media. This strategy serves to attract new customers to consume the luxury products, and maintain the product loyalty of existing customers.

However, in using the TV adverting as a strategy in marketing the company exposes itself to several risks. The risks include; TV advertising is expensive and making the adverts does not guarantee an increase in sales thus the company would easily run into losses.  The 2008, global economic crises, affected all sectors of an economy luxury goods business were a victim too. Hence it was a significant risk to venture into TV advertising for a first time by LVMH.

The dollar has appreciated, which means that the one requires fewer dollars to purchase a euro. Cutting the price of the Tweed suit to $7200 from $8000 requires that 1000 fewer Euros to purchase the suit compared to if the dollar had not appreciated.

Louis executives raise the prices, but, sales continue to increase, this is because they are dealing with luxury goods. Luxury goods are Geffen goods, and they do not obey the law of demand that an increase in prices leads to a fall in demand. 

Distributor of Luxury Products. Custom Distributor of Luxury Products Essay Writing Service || Distributor of Luxury Products Essay samples, help

Order Now
Order nowhesitating

Related essays

  1. Primary and Secondary Data
  2. The Success of the Firm
  3. Implementation of Product Strategy
  4. Business of Globe

order now

Order now
why choose us
96% of satisfied returning customers
24/7 customer support
A wide range of services
Up-to-date sources
100% privacy guaranteed
MA/PhD writers
Custom written papers only
Free plagiarism report
Free revision (within 2 days)
Free extras by your request
Direct communication with a writer
Are your writers qualified for the custom writing?
How quick can my order be accomplished?
Is it legal to buy custom essays, term papers or book reports from your company?
Are essays offered by your company truly custom-written?
Is it safe to buy from
How secure is the payment system of your company?
Can I submit custom essays or term papers done by your company as my own?
How can I contact your company if I've got problems with my ordered paper?

Finally, I've found the real custom writing service . My grades are saying "Thank you, it's been a pleasure to work with you."

Jamal, South Africa

I can't believe you finished my essay under such a short deadline! You saved me from a disaster once again. You guys deliver exactly what you promise. I'll be back. That's for sure!

William H , Kansas, US

contact us
Toll free for US & Canada only. International callers are charged for outgoing calls.

Our phone numbers: provides custom term paper writing/rewriting services inclusive of research material for assistance purposes only. The term papers should be used with proper reference and are not meant to replace actual assignments.

Get 15% off your first custom essay order

Order now

from $12.99/PAGE