On the background of modern process of globalization, the borders between different states have become easy to cross. As a result many multinational companies and transnational corporations appear all over the world. Today many organizations face serious difficulties working in new global conditions as they have to alter their working principles in order to meet global requirements and be able to work successfully in multicultural conditions (Stewart and Bennett)
According to Edward C. Stewart and Milton J. Bennett business practice of US reflects generally accepted principles of management of the Western civilization. Conservative spirit of business practice is a strong preventive factor for potential development of managers. An individual performance of line managers has a lot of obstacles. Supposedly, British companies do not perfectly realize that there is a strong need of investment in business practices and expansion of horizons of their managers (Stewart and Bennett)
The authors state that business partners should be aware of the decision making process in the US. It is a wide-spread tendency that decision making would occur on different levels of US management hierarchy (US management). There is also an evident tendency of readiness to changes in US companies. Managers apply flexible strategies in their practices and have a wide acceptance of risk and change. There is strong tendency of innovations and changes adaptation in the USA: if changes are necessary for future success, then business practices may be transformed in accordance with them (Stewart and Bennett).
Old-fashioned nature of business practices in US is partially caused by a strong consideration about punctuality. Foreign business partners should be aware of the fact that if a deadline is violated, then US Company would have a negative attitude to their potential business partner.
Another problem is the prejudices which are still present in the American society. They should not surprise anyone, because our past influences us a lot and it is not easy to eliminate prejudices and Puritanical views. However, these prejudices prevent American dream from its full realization (Stewart and Bennett).
It has been abundantly established that American culture profoundly affects management practices and outcomes. The current state of research treats culture as one of the crucial dimensions of management. Numerous cross-cultural models shed light on the cultural variations and their implications for the organization-employee relationship. The American principles of equality and freedom have different aspects. American people’s insistence is a shelter that defends these principles. Only they and their efforts can help the American society get rid of the racial and other kind of discrimination in favor of equity and freedom. The growing diversity of workforce warrants the need of developing new cross-cultural models of management. Previous beliefs about cultural differences and their implications for motivation are becoming obsolete. Cultures are never static. Globalization and market integration alter the cultural balance on the international business arena. Previous models of cultural differences no longer meet the needs of business. Only new models of cross-cultural differences can add value to business endeavors in the global environment. However, given the overall changeability of markets and cultures, even this task may become unachievable.