The book is a sequel to their earlier published copy of April 1995. This book addresses questions that were handled in that book but not fully explored or questions that arose from their book tour and also questions raised in a weekly journal. The research can be said to be from a wide number of sources since they have received questions from all over the world and from people of various ages and
The book seeks to answer questions raised across the board from young students, fresh out of school seeking tips on how to venture into the job market to bosses of blue chip companies who want to know how to handle their employees better. It also covers topics such as China, European countries, outsourcing and other issues pertinent to business. The book is a guide on business etiquette and FAQs but can also be used as a guideline to personal living.
One of the topics addressed herein is that of leadership. Leadership is the core element in a business since it is the leaders who come up with the mission and vision and employ the necessary steps to see that these are achieved. “Today’s competitive dynamic has to make you want to run faster, think bigger, and work smarter (Welch & Welch, 2005).” As a leader, this falls squarely on one’s shoulders and you are faced with the choices of what kind of leadership role to adopt? Should one take the tough guy no nonsense attitude or employ the friendly come to guy? Staffing is also a major headache faced by the leaders of most businesses. How to gauge the right people to employ, be it sales people or managers? How to control erring employees? How to handle those in positions above you not pulling their weight? All these questions are studied and explained in the book. Motivation is a key factor in any leadership strategy “a team has to understand and buy into where it’s going. It needs a shared goal, a collective sense of purpose.” All these have been considered in detail.
Global competition is a phenomenon here to stay. China and the European union and any other continent with a competitive advantage is involved in global trade. Outsourcing is wide spread and every company no matter how small has to position itself in a way it can enjoy the benefits of this international trade. “People have come to expect the lowest price and the highest quality in one package. And companies can’t deliver on that expectation without moving around the world to capture cost advantages and innovative minds (Welch & Welch, 2005).” The writers also address the recent disturbances in Europe as well as Paris. They boldly state that it is the work of unemployed people who set town ablaze since people with something to look forward to do not loot and burn. They explain the solution would be to create jobs since this gives people the audacity of hope.
A more personal approach to business and also to life is offered in the penultimate chapter of the book. They seek to debunk myths associated with companies and how one can get ahead by knowing the right people and doing the right things. “Every manager with a brain in his or her head knows that you win when the best performers—not the people who “posture in the right way”—get heard and get ahead.” They also give advice from a parental point of view where one is not forced to do something just because of the prestige attached to it but because they love to do it. “Life is too short to spend every day doing something you don’t love (Welch & Welch, 2005).” Negative mantras such as the infamous Genghis Khan “It is not sufficient that I succeed. Everyone else must fail (Welch & Welch, 2005)” are discouraged and instead healthy competition advocated for.
All in the entire book is very educative and the authors have done their research well. I would recommend it for reading in schools as well as leisure reading. It is not only interesting but opens up one’s thinking to a greater level and even serves to encourage a person.