Google Nexus falls under the category of mobile devices that use Android as their operating system. In the Nexus series, the devices have a boot loader that is unlockable, which allows end user modification and further development. Nexus products are the pioneer Android devices to access updates to the operating system.
For instance, the Galaxy Nexus is among the few smart phones for the development of Android software based on the Android Open and source project recommendation. The latest devices in the series appeared in November 2012, which included the Google Nexus 4 phone and the Nexus 10 tablet computer.
Based on the 4 Ps, we focus first on the products of the Google Nexus, which range from smart phones, Nexus S, Galaxy Nexus, Nexus 4, Nexus Q, Nexus 7, and Nexus 10. The details of the Google Nexus products will also incorporate other devices such as tablets and the comparison of phones. HTC manufactured the Nexus 1 product, which they released in January 2010 as the pioneer Nexus phone. The release of this product was with Android 2.1 Éclair, which they later updated in May 2010 as the first mobile phone with Android 2.2 Froyo. The Google Nexus further updated this product to Android 2.3 Gingerbread and later introduced Nexus S and other new models. They designed the new products in a way that made them capable to handle the new rendering (Fehily, 2013).
The release of Nexus S was in December 2010 and later updated to Android 4.0 Ice Cream Sandwich with diverse features, which consisted of Android 4.1 Jelly Bean. The next product is the Galaxy Nexus, which they released in December 2011 in GSM version and upgraded to Android software 4.1. In Brazil, this product is popularly referred to as Galaxy X due to its Nexus brand trademark. The other latest Smartphone in the Google Nexus line is the Nexus 4; it is also the first Android device under Android’s 4.2 Jelly Bean. The newest version of Nexus 4 consists of a 4.7-inch Gorilla Glass, and two touch screens with a resolution of 1280 by 768 pixels.
Considering the promotion aspect, the Google Nexus tablet offers its products in the market at lower prices through prominent ads. For instance, the Nexus 7 is doing well in the market because of its two versions 8 GB rated at 199 dollars and 16 GB sold at 249 dollars. The help of Amazon and Apple have contributed in marketing and promotion of the Nexus 4 product. This is through introducing the small versions of iPad by Apple, whereas Amazon launched Kindle Fire 2.0 and a 10-inch tablet version. These new promotions have moved the Google Nexus tablet to frontline when contrasted to other products in the market. On the other hand, the Google Nexus 7 tablet promotes its product via features (Gookin, 2012). For instance, this device has a sharp screen, a great battery, a comfortable design with an affordable price that makes this product marketable.
The Google Nexus tablet also incorporates 4.2 Android apps to the Nexus 7 features making it the best Android OS in the market. To promote this product, Google rates its design performance and features out of ten to attract customers. They rate the Nexus 7 design be 8, the features 9, and the performance of this device be 8 out of 10. This review makes Nexus 7 be the excellent tablet, and to further promote the product, it releases three main small tablets. This happens after the debut of Nexus 7 and these three tablets include; the iPad mini, the Kindle Fire HD, and the Nook HD. To promote the Nexus 7 product effectively, Google designs these three products in a way that each has its own strengths to fit the needs of the client as per their taste.
Promotion also raises the product awareness of Google Nexus Tablet through various services and apps on the home screen. These include services such as music, magazines, games, YouTube, books, housing chrome, and Google maps. Google also promotes its products in the market via voice recognition, field queries and incorporates information such as schedules and weather updates to foster its marketing strategy. Promotion is evident when the Google Nexus 10 comes into partnership with other electronic companies, such as Samsung, to market the Nexus brand. On the other hand, the Nexus 4 promotes itself through partnership with LG electronics that involves the quad core processor and a display of 4 to 7 inch.
The other promotion related to Google Nexus 7 that assists in marketing the tablet comes after the launch of the seven day app that leads to supply of the Sunday Times on a weekly basis to winners. This award-winning app intended to promote the Nexus 7 device in the market will run at a cost of 50 pounds from Google. This promotion requires potential buyers to subscribe for 4 pounds weekly to be in a position to read the Times and Sunday Times. In this promotion, successful subscribers win the Nexus 7 tablet worth 199 pounds with 32 GB for only 50 pounds. The Nexus 7 tablet promotions also entails the digital pack that enables individuals to stay connected to the internet via smart phones or tablets all the time.
Considering the product’s place in the market, the Google Nexus tablet appears to have an excellent design, with significant software features and low price in contrast to other devices. The Google Nexus consists of a wide variety of smart phones, and large versions of 17.8 cm Nexus 7 tablet. The Google Nexus product features has made it to join companies procession in selling of different computing devices that come in various sizes and shapes.
The Google Nexus tablet products are also known in the market as portable because they involve smart phones, computers, and tablets that are easy to move around with. This aims at satisfying the growing interest of people for easy access to the devices that is useful in internet connection, taking photos, and watching videos. In addition, the place of the Google Nexus devices in the market enables them to participate in competition with gadgets from other companies such as Samsung, Amazon, and Apple. The production of smart phones and tablets from Google depicts improvement in the technology industry in the market. The emergence of these products at the market places has led to lower sales of computers decreasing the revenue earned by companies such as Microsoft. Through Android, the Google Nexus tablet offers significant services that involve mobile computing in the market. On the other hand, smart phones and tablets from Google tend to experience low sales as most of the funds accounts for advertising of laptops and desktops.
Google also finds its place in the market through sales, where it markets its Nexus 7 tablets online. According to analysts, the sale of Nexus 7 tablets hits millions, which is a sign of success. Hugo Barra, the product manager and Android director, adds that working hard will enable them to meet their demands. So far, the Nexus 10 and new Nexus 7 models from Google will allow many users to use the devices by creating separate personal profiles. The users will accomplish this by using various passwords and account names in utilizing the devices.
The prices of Google Nexus tablets vary depending on the GBs; e.g., the Google Nexus 10 with 16 GB costs USD 399 whereas and 32 GB costs USD 499. However, the Google Nexus 7 products are relatively cheap at199 dollars for 8 GB and 249 dollars for 16 GB (Gookin, 2012).
Based on the demographics, I would increase the awareness of the Google Nexus Tablet in its current market place position through the launch of new products to satisfy all the potential clients. For instance, the unveiling of larger versions of the Nexus tablets brands and incorporating online content will lead to competition in sales with Amazon, Apple and Microsoft companies. It is also vital to raise the product awareness by applying technology such as use of blogs in advertising to reach a wide demographic area. Through use of tablets and smart phones with access to the internet, I will be able to market the Google Nexus tablet by providing links that clients can use to access the products online (Fehily, 2013).
Considering the life cycle, I will cite the following content to increase the brand awareness in the market. For instance, in the Nexus 7, I will include the introductory prices based on GBs such as 8 GB for US $199, and 16 GB for US $249. I will also advertise the current operating system of the brand to attract the attention of buyers. In the case of Google Nexus 7 products, I will mention how the Android 4.2.1 or the Jellybeans operates. I will also incorporate other aspects that relate to life cycle such as effectiveness of the camera and the long lasting battery. Lastly, I will increase the awareness of the Google Nexus brand by targeting the appropriate audience. This is by accessing potential buyers with interests in using the brand features that range from camera, videos, and the internet.