Management is a factor of production along with capital, labor and money. According to literature, management involves in marketing and innovation. Practice of modern management owes its roots from the late 16th century. Management consists of planning, controlling, and formulation of a firm’s policy and organization of a firm’s resources so as to achieve an objective. The size of management in a firm or a company can range from one person to hundreds or thousands. The size of management in a small organization constitute of a small number of managers or even one manager. In multinational companies the management size has a large number of managers as compared to the small firms. In large companies, the boards of directors formulate policies and then the chief executive directors implement them.
Knowledge, on the other hand, is the acquaintance with someone or something unknown, which includes facts, information or skills acquired through experience or education. According to the business management literature, there is no universal definition of knowledge in management services; just the same as there is no explanation as to what constitute knowledge in the first place. Knowledge management is the process of discovering and harnessing a business intellectual resource. In other words, this means utilizing the intellects of the people who works for the business. Knowledge refers to the finding, unlocking, sharing, of the people’s expertise, their skill, their wisdom and lastly the relations between the people within the organization. (Andreas de berr, 2005) Knowledge management comprises of the range of strategies and practices used in a firm or an organization so as to understand the practical and theoretical part of a subject. In this case, the subject refers to the customer. Knowledge management services help a firm or an organization in identifying, creation, representation, distribution and it enables the adoption of insight and experience. Insights and experience are either embodied in individuals or embedded in the organization as processes or Practices.
In this paper, the thesis is to identify whether the task of selecting a knowledge strategy is itself based on the knowledge task, that is, approached using techniques from the field of the knowledge management. First we will examine a number of published knowledge strategies and then propose a suitable strategy. This paper would take into account a Jambo juice company which is a chain of smooth restaurant in the USA. The company sells products such as juice, bread, and boosts used as a dietary supplement.