Sales: Sales: Support: Support:
Academic writing services  
 
Custom written essay Book report Research paper Dissertation Resume and CV Editing and proofreading  
main menu
discounts
discounts
By ordering custom paper you get
  • 24/7 Support
  • Over 100 professional US Writers
  • 300 words per page
  • Flexible discount system
  • FREE revision (within 2 days)
  • Anti-Plagiarism Software Check
we accept
sample essays
Accounting Essays
Admission Essays
Analysis Essays
Art Essays
Biography Essays
Biology Essays
Book Review Essays
Business Essays
Case Studies Essays
Cause and Effect Essays
Character Analysis Essays
Communication Essays
Communication and Media Essays
Compute Technologies Essays
Consideration Essays
Controversial Essays
Description Essays
Economics Essays
Education Essays
Evaluation Essays
Explanation Essays
History Essays
Job Essays
Law Essays
Management Essays
Medicine Essays
Music Essays
Personal Essays
Personal Experience Essays
Persuasive Essays
Persuasive Speech Essays
Philosophy Essays
Political science Essays
Politics Essays
Proposal Essays
Psychology Essays
Reflective Essays
Religion Essays
Research Essays
Response Essays
School Essays
Science Essays
Sociology Essays
Technology Essays
World Literature Essays
Google’s Strategy essay
 
← Communication ConceptsTwitter →

Google’s Strategy. Custom Google’s Strategy Essay Writing Service || Google’s Strategy Essay samples, help

Google stands the best internet search firm with the biggest share market. The search firm is applicable for searches in both computers and those performed on mobile devices. The growth in revenues and dominance, in the market has made Google management come up with strategies and new ventures that will seek for additional opportunities to sustain the growth. Apple’s iPhone was internet enabled, and this triggered Google to launch its Android operating system for mobile phones that enabled internet connectivity on wireless phones. Entering into alliances with other technology firms also enabled the launching of Google TV, which would allow users to search and stream videos from providers. The new ventures of organizing the world’s information and making it accessible took Google into new industries and entered into competition with companies like AT&T, Apple and Microsoft (page, 1). 

Among the five competitive forces, threat of new competition, threat of substitute products and services and bargaining power of customers were strongest. Google added new features using its vast cash reserves that led to new internet applications that offered advertising opportunities (page, 3). Internet users were enabled to search satellite images using Google Maps, and this was a crucial step ahead of other competitors. Customers were allowed to use Google from their mobile devices from the launching of Android operating systems developed for wireless, mobile phones. Competitiveness of Google was not determined by the intensity of the competitive rivalry. This is because Google’s innovations and achievements led to a competitive advantage of Google.

Search industry is highly dynamic. There has been the addition of new features such as Google Maps, Book Search, Music and Video Search and extension of Google News. The search engines now offer services in wider languages enabling more users to benefit from the services. Offering the services on the mobile device is also a significant change in the search industry. There have been releases of services used on mobile phones such as web search, maps for mobiles, Google News, and Blogger Mobile. Businesses and public companies licensed to use Google’s search, which allowed employees to search for company documents (page, 9).

Success in the search industry is determined by dominating in the internet searches and advertising. A search industry with additional features such as Google maps, local search and Gmail also define the success of that industry. Revenue sources and amount also are a key factor that defines success in the industry. Google key competencies started through focusing on the user more than increasing shareholder value. This resulted in changes that offered benefits to the users. Focusing on doing one thing and doing it well is another competence of Search Engine Company. Google’s research groups are focused on solving the core service problems of searching in the internet. The speed for the search also defines search engine capability. Good example is Google that has repeatedly broken its own speed records.  Offering genuine services and more information are also a competence of successful search engines.

Google values the focus on the customer more than focus on increasing shareholder value. Any changes they make are aimed at benefiting the user and this has resulted in creating a loyal audience on the web for Google. In order to build a competitive advantage, Google has set up strategies in research and development activities. Additional features such as Google maps, airline travel information, weather, Gmail, blogger, book search and other features have given Google more opportunities and increased traffic (page, 12). Providing the search services in diversified languages has also played a vital role in making Google the top search engine company, not only in the United States but also all over the world. Launching of Android for phones allowed an increase in the mobile market share as many Americans above age 13 were using the phones (page, 14). The entry of the Android software achieved remarkable success and increased the market share.

Google’s business model has proven successful. The development of keyword-targeted advertising expanded the revenues. The revenue from advertising increased overall annual revenues from $220,000 in 1999 to $ 86 million in 2001; investors should be impressed with the financial performance of the company. This is as a result of the remarkable revenues received from the business model and the strategies Google takes that keeps it ahead of the competitors. Google’s financial performance far much exceeds that of Yahoo and Microsoft. From 2006 to 2009, the financial analysis of Google rose from $10.604 million to $ 23.888 million in total revenues. For Yahoo, in 2006 it was $ 6.425 million. In 2007, Yahoo recorded $ 7.208 million, and in 2009, the revenue decreased to $ 6.460million. For Microsoft, between 2006 and 2009, the revenues increased from $ 44,282 to $ 60,420 in 2008 and then decreased to $ 58,437 in 2009. Comparing the three competitors in the search industry it is obvious, that the financial performance of Google is stable and records a gradual increase. The revenues rise without making any decline compared to those of Yahoo and Microsoft.

Google has achieved the resources from the wider market in computer device users as well as mobile device users. The additional applications and services have also played a key role in increasing the company’s revenue. Despite Google’s unrelenting success, it faces continued competition from rivals Yahoo and Microsoft with part of their market share of the internet search engine users.

Google’s top management should capitalize in the cloud computing. They should invest more on efficient servers that will host many applications from the hard drives to the internet. They should do more research on data security for the internet applications and email users. Phones operating on Android operating system should be made cheaper and more accessible to the market. They should work with motor vehicle manufacturers to create vehicles with devices using Google applications in automatic map and direction search.

Google’s Strategy. Custom Google’s Strategy Essay Writing Service || Google’s Strategy Essay samples, help

Order Now
Order nowhesitating

Related essays

  1. Twitter
  2. Differences between Gender Communications
  3. Communication Concepts
  4. The Interpersonal Communication


order now

 
 
3.6K
1.2K
Order now
Email
Password
 
why choose us
96% of satisfied returning customers
24/7 customer support
A wide range of services
Up-to-date sources
100% privacy guaranteed
MA/PhD writers
Custom written papers only
Free plagiarism report
Free revision (within 2 days)
Free extras by your request
Direct communication with a writer
faq
Are your writers qualified for the custom writing?
How quick can my order be accomplished?
Is it legal to buy custom essays, term papers or book reports from your company?
Are essays offered by your company truly custom-written?
Is it safe to buy from SupremeEssays.com?
How secure is the payment system of your company?
Can I submit custom essays or term papers done by your company as my own?
How can I contact your company if I've got problems with my ordered paper?
testimonials

Finally, I've found the real custom writing service . My grades are saying "Thank you, it's been a pleasure to work with you."

Jamal, South Africa

I can't believe you finished my essay under such a short deadline! You saved me from a disaster once again. You guys deliver exactly what you promise. I'll be back. That's for sure!

William H , Kansas, US

contact us
Toll free for US & Canada only. International callers are charged for outgoing calls.

Our phone numbers:
SupremeEssays.com provides custom term paper writing/rewriting services inclusive of research material for assistance purposes only. The term papers should be used with proper reference and are not meant to replace actual assignments.
 

Get 15% off your first custom essay order

Order now

PRICES
from $12.99/PAGE

X