order paper  
more phones
Academic writing services  
Custom written essay Book report Research paper Dissertation Resume and CV Editing and proofreading  
main menu
By ordering custom paper you get
  • 24/7 Support
  • Over 100 professional US Writers
  • 300 words per page
  • Flexible discount system
  • FREE revision (within 2 days)
  • Anti-Plagiarism Software Check
we accept
sample essays
Accounting Essays
Admission Essays
Analysis Essays
Art Essays
Biography Essays
Biology Essays
Book Review Essays
Business Essays
Case Studies Essays
Cause and Effect Essays
Character Analysis Essays
Communication Essays
Communication and Media Essays
Compute Technologies Essays
Consideration Essays
Controversial Essays
Description Essays
Economics Essays
Education Essays
Evaluation Essays
Explanation Essays
History Essays
Job Essays
Law Essays
Management Essays
Medicine Essays
Music Essays
Personal Essays
Personal Experience Essays
Persuasive Essays
Persuasive Speech Essays
Philosophy Essays
Political science Essays
Politics Essays
Proposal Essays
Psychology Essays
Reflective Essays
Religion Essays
Research Essays
Response Essays
School Essays
Science Essays
Sociology Essays
Technology Essays
World Literature Essays
Strategy Plan of P&G Company essay
← A Global BusinessProcter and Gamble →

Strategy Plan of P&G Company. Custom Strategy Plan of P&G Company Essay Writing Service || Strategy Plan of P&G Company Essay samples, help

Procter and Gamble is a multinational, public company that came into existence in the year 1837 as a consumer goods industry. The company is in Cincinnati, state of Ohio, in the United States of America. The company’s CEO is Mr. Bob McDonald. The company has experienced a massive extend of success in the past years mainly because of its marketing strategy. The company gives equal attention to all sectors and market segments that conduct business with it, regardless of the size of the segment and what it contributes to the company in terms of profits and public image. One can see this through the company’s mission, which revolves around elevating the standards of life of consumers through the introduction of chains of modernized brands of superior quality. The company has purposed to provide branded products and services of superior quality and value that improves the quality of lives of its world consumers. All this is to gain market share from the consumers, huge profit, and value creation, a move that will prosper the livelihoods of all consumers. The company has also embraced innovation of new goods and services, which satisfy the needs of consumers in the whole world (Boone & Kurtz, 2011).

The paper, therefore, will analyze some of the strengths that have contributed to the success of the Procter and Gamble Corporation and the obstacles that the company has experienced in its journey to success.

Strengths of P&G Corporation

Research has indicated that Procter and Gamble is the highly ranked company in the world in terms of consumer goods production. This means that the company is the best in terms of marketing and its marketing strategies. This has given the company an upper hand over other companies in the industry. For instance, consumers will accept easily an innovation or a new product concept that the company initiates than a new product by other competitor companies. Therefore, the company can easily initiate a new idea in the market, giving it an edge above others in terms of implementation of its marketing strategy plans (Ferrell, 2010).

Another strength that Procter and Gamble has is that it has positive relations with some of the best sellers in USA and the whole world. This makes the company reduce the cost of supplying its products and services through reduced advertisement costs. Best sellers usually have consumer trust, and therefore, do not need advertisements to market their products.

In addition, the company usually makes innovations in its products and services and proves its functionality, a fact that consumers like. Such an effort increases the level of consumer loyalty to the company’s products, which raises its revenues (Ferrell, 2010).

Weaknesses of Procter and Gamble

Despite the company having several strengths that facilitate its success, it also has some weaknesses that hinder the full realization of revenue and success in the market. In the present world, any element that can hinder the acceptance of a product in the entire world can massively affect the level of revenues from sales. Procter and Gamble Company has never accepted the identity of being a private manufacturing producer. This has led to several bans in some countries, which had frustrated its efforts of raising its market share in the world.

Similarly, the company does not have adequate representation in the media, a fact that has led to many, questioning its leadership structures (Paley, 2006).


There are opportunities that the company can capitalize on to strengthen its marketing strategy plans. For example, there is room for the company to embrace technology and use the online media. Currently, most product consumers regularly use online services. Thus, making online advertisements can massively improve the degree of accessibility of the company’s products.

Secondly, the company has an opportunity of embracing diversification in its product lines and services to maximize on the number of consumers of their products. The management of Procter and Gamble ought to conduct market research in its target markets or its primary markets, to identify some of the needs and preferences of its consumers. With this, company can then come up with new and superior products that adequately meet the requirements of all consumers.

Another marketing strategy that the company is initiating is the reduction of the length of the chain of delivery. Products that have a long chain of delivery from the producer company to the consumer tend to raise the costs of production, a burden that the consumers bear. Procter and Gamble has initiated a plan of reducing this chain by eliminating middlemen and agents, and supplying the products directly to its consumers (Sandhusen, 2008).

Company threats

Despite all the opportunities that the company has to develop its marketing plan strategy, there are threats that are likely to frustrate its progress. For example, there have been claims that the government is likely to privatize the company. Such a move can have an immense impact on the rate of growth of the company. This is because the company will now have restrictions it its attempts to open branches in other countries other than USA.

In addition, several firms are coming up in the industry. These competitors are expanding at an alarming rate, which is giving the management of Procter and Gamble a hard time on what strategies to implement to ensure they maintain their position in the world market. The company operates in a free and competitive market, where there are no restrictions to entry or exit. Thus, with the entry of many new firms in the industry, the company is likely to experience a reduction in its revenues (Pride, Hughes & Kapoor, 2012).

Procter and Gamble Marketing Strategies

Brand Management Strategy

Brand management is one of the areas that Procter and Gamble has invested in to facilitate and enhance its performance in the market. The company has made several legislations that have ensured protection of the identity of most of its products. The company has copyrighted its products and differentiated its packaging from other firms in the industry. This has ensured a unique identity of all brands of products that the company manufactures.

Strategy Plan of P&G Company. Custom Strategy Plan of P&G Company Essay Writing Service || Strategy Plan of P&G Company Essay samples, help

Order Now
Order nowhesitating

Related essays

  1. Procter and Gamble
  2. Gran Torino
  3. A Global Business
  4. The Growth of Tourism in Dubai

order now

Order now
why choose us
96% of satisfied returning customers
24/7 customer support
A wide range of services
Up-to-date sources
100% privacy guaranteed
MA/PhD writers
Custom written papers only
Free plagiarism report
Free revision (within 2 days)
Free extras by your request
Direct communication with a writer
Are your writers qualified for the custom writing?
How quick can my order be accomplished?
Is it legal to buy custom essays, term papers or book reports from your company?
Are essays offered by your company truly custom-written?
Is it safe to buy from SupremeEssays.com?
How secure is the payment system of your company?
Can I submit custom essays or term papers done by your company as my own?
How can I contact your company if I've got problems with my ordered paper?

Finally, I've found the real custom writing service . My grades are saying "Thank you, it's been a pleasure to work with you."

Jamal, South Africa

I can't believe you finished my essay under such a short deadline! You saved me from a disaster once again. You guys deliver exactly what you promise. I'll be back. That's for sure!

William H , Kansas, US

contact us
Toll free for US & Canada only. International callers are charged for outgoing calls.

Our phone numbers:
Toll free 1(877)801-5587
Call now 1(702)418-3797
SupremeEssays.com provides custom term paper writing/rewriting services inclusive of research material for assistance purposes only. The term papers should be used with proper reference and are not meant to replace actual assignments.

Get 15% off your first custom essay order

Order now

from $12.99/PAGE