Free Custom «The Nintendo Wii » Essay Paper

The Wii is a home video game console released by Nintendo as a seventh-generation console, the it competes with Microsoft's Xbox 360 and Sony's PlayStation 3. PS3 a home video game console produced by Sony Computer Entertainment and it is also seventh generation of video game consoles.The Xbox is also a seventh-generation console.

All the three corporations are seventh grade consoles ideally it is evident that Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. As a seventh-generation console, the Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. On factual basis and global scope of competition, Nintendo targets a wider demographic than its competitors with a proof of a lead in worldwide sales. Regionally Wii has a monopoly in Japan than the rest, with PS3 and the Xbox360 commanding a big customer base in America and UK respectively. Thus the two firms are trying to create a niche in the Japanese market.Actually it is a fact that competitors that are publicly held it is easy to get information on which inturn is very important both to the consumer and the competitors. Take for instance information about the efficacy of a product or its being recommended spells a boom in sales due to the brand like in Wii case, where it was recommended for rehabilitation of a teen with cerebral palsy.

 

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Also market forces influence much for example when production costs are lowered a competitor can use that to his advantage either in the short or the long term like the PS3 case in latter and the Xbox case where it suffered general hardware failures.It is indeed very hard to find any information regarding the PS3 and the Wii because they are privately held but for example in the Xbox 360 it even offers access though region specific to third parties streaming services like the Sky Player in the UK.The stiff competition between the three companies leaves the Wii with the largest sales revenue as per the statistics followed by the Xbox 360 then trailing closely the PS3. This can be witnessed in other dimensions foe instance in terms of profits and market share. According to research conducted both the Xbox and the PS3 have a high failure or unreliable rate, whereas the Wii having just of its products a negligible quantity of problems.The Xbox has an integrated Xbox Live service that allows players to compete online, download and Windows multimedia capabilities.

The Nintendo Wii is the most competitive of all the three companies it offers the best products and services to its consumers so far for example its very small portion of launch units which completely unusable became due to the Wii software update. The Wii is very strong at the moment like having the largest market share and sales revenue due to customer but aggressive marketing at its stronghold and the improvement of services and products by the rivals may topple it from its place.